DCFTAs\' enshrined Geographic Indications/GIs for non-wine food products: A boost for partnerships\' based rural development in EaP

  • Moldova & Georgia & UkraineCountry
  • EaP CSF RE-GRANTING 2016Donor
  • ENGLanguage
  • rural developmentlocal products registrationgender equalityembracing community NGOsTopics

The Applicant/ Leader (in English)

Ecological Movement of Moldova    

Applicant's email & phone

Phone: +373 232654; Email: mem@mem.md

Website: http://mem.md/

Registration & postal address

S. Lazo 13 St, Chisinau, Chisinau MD-2004 Moldova

Contact Person for this Project

Ms. Elena Scobioala

+373 696 500 51/+373 232654


Partners & co-applicants involved

GEO: Biological Farming Association Elkana;

16 Gazapkhuli Str.; Tbilisi, 0177 Georgia;

GEO: Kakheti Regional Development Foundation (KRDF): :Cholokashvili St 52, Akhmeta, 0900, Georgia;

UKR: International Charitable Organisation “Information Center “Green Dossier”; POB 201, Kiev-25, Ukraine, 01025;

BY: NGO "Ecohome"; Address: Zelyonaya 14, Komarovo, 22, Mladelsky Rayon, Minsk Obl, BY;

ARM: Armenian Women for Health and Healthy Environment Address: 4D, Baghramyan Ave., room 609, Yerevan, 0019, ARM;

Partner contact person: details & registrations data & PADOR/ EuropeAid ID


Ms. Lela Potskhverashvili

lela_po@hotmail.com/potskhverashvili.lela@gmail.com; +995 577 32 70 09; GEO/ELKANA: Mr. Zurab Karbelashvili

Tel: +995 32 253 64 86/87

e-mail: biofarm@elkana.org.ge

UKR: Ms. Tamara Malkova

Tel: +38 044 222 7762

E-mail: tamara@bg.net.ua; http://www.dossier.org.ua

ARM: Ms. Lusine Nalbandyan; Phone: +374 10 523604; moon26@mail.ru;  

BY: Ms. Irina Sukhy; suhisha@gmail.com; + 375 29 777 81 11 


Mr. Wojciech/Wojtek Szpoci?ski, Chairman of Development Policy Foundation/ Expert on GIs, FPR.ORG.PL, WAW, PL

Ms. Margit Sare, CTC PEIPSI, TARTU, EST; Expert on innovatory rural entrepreneurship;

Ms. Anna Parizán, Ministry of Agriculture & RD of HU; Expert on GIs and its community benefits mainstreaming

Ms. Judit Racz, LAG/Local Action Group Fels?-Homokhátság Vidékfejlesztési Egyesület, HU; Expert on LAGs/Rural cross-sectoral partnerships;

+ rep of EC & UE: DG AGRI and NEI;  

Background Outline & Justification

The reliable surveys (NED/EU/WB/ENPARD, 2015) in 3 EaP/AAs countries confirm that so-called “the EU/AAs driven modernisation & approximation effort” is considered as a severely technical, perplexing, incomprehensible and what crucial without any immediate, direct, tangible benefit for the small plots holders, representing the overall majority of farmers in MD, GEO and the rural residents in UKR. Adding to overall disillusionment and turbulence in the policy making and the EU driven modernisation, further falling an easy prey to RUS propaganda. Meanwhile the GIs, if successfully registered & protected & promoted & mainstreamed, can be very effective, tangible way to improve the life of rural communities in EaP/AAs countries. As such being palpable and meaningful effect of the EU approximation, and the AAs/DCFTAs themselves for the concerned, frequently venerable & neglected rural communities. 

However, despite the fact that the broad EU approximated legislation (at least in MD and GEO, UKR is lagging behind; the framework requirements are almost the same in all AAs/DCFTAs – listed in annexed catalogues, what compounds joint action & peer learning) on GIs in largely in place, the genuine process of registration of the food product GI eg. in MD and GEO (NOTE: Wine GI registration is regulated by the specific provisions; The wine sector itself is different: commanding state specialized agencies in both GEO and MD & organized sectoral associations & effective lobbing & huge publicity & CB support; As such falls from the focal scope of the current project) tends to cumbersome, perplexing ( e.g. in MD 2nd  regulations on effective assessment of so-called product specification by the Ministry was missing), incomprehensible and requiring extended and various expert inputs, further tricky administrative procedures: in effect what should be largely accessible for the grass-root small rural producers and their self-organisations (regardless its legal formula: producers’ group or just the associations: both are acceptable by the acquis. Btw In MD the applicant positively tested the simple association model as the GI applicant: see more on codrute.org, by the Polish Aid) is still missing. Thus: as far all non-wine, food-stuff GI applications in both MD and GEO (UKR is lagging behind; no product registered as far) have been initiated & driven either by the metropolitan NGOs (in fact only 2 NGOs: the applicant in MD and Elkana in GEO) under the projects (with an external financing & considerable expert support) or just the Ministry itself (in GEO!): none was directly launched & effectuate by the producers themselves. Meanwhile such self-driven grass-root GI applications tend to be a standard in the EU and stand as the very idea behind the EU, open, GIs model.     

Project location

EaP area with a particular focus on AAs signatories’ countries: MD & GEO & UKR    

Project Start & End Date:

6 months: May 15. 2016 – Nov 15. 2016    

Amount Requested, state the currency

25 000 EURO

Overall objective or goal

the overall objective of this project is: to contribute to the effective & praxis oriented simplification of the food GIs registration process in AAs countries (MD/GEO/UKR) in order to make them more accessible for the grass-root, self-organizations of the local/regional food producers and hence: rendering to the rural communities of the 3 AAs EaP a tangible benefit of the EU approximation. 

Specific objective(s)

·             Streamline & simplify the GI food non wine registration procedures & formulas in 3 AAs countries: Identify the existing regulatory & institutional bottlenecks in food, non-wine GI in-country registration process in 3 AAs countries and put forward the tangible & praxis recommendations & remedies, including drawing on the peer partners experience;

·             Develop the optimal, flexible, non-institutional model of facilitation & follow-up support for the potential grass-root GI applicants & the registered GIs by the NGOs and CSOs;

·             Identify feasible formulas to simplify SPS/food safety requirements for GIs products in line with AAs countries (GEO/mountain products) and the EU lessons learned   

·             Identify and mainstream the models & best practices of state/ external donors/ regional & LAs support for the registered GIs promotion/marketing & further community benefits reaping (boosting the spill-over of the GI for the community);      

Description of the activities

Activity 1: Development of the White Book on Current State of Affairs, on-line job sharing, e-version only:

Outcome 1:  1 White Book: Current State of Affairs: GIs Registration & Protection & Benefits & Support Model: MD, GEO, UKR; Screening of legal framework and institutional praxis & identification of bottlenecks and early success stories;


Activity 2: Expert Round Table & Media Briefing: Kakheti, GEO, 2 full days, in total 6 experts (gender balance) from EaP/rep.of the partners and the EU and the local stakeholders, in total 12 participants;

Outcome 2: 1 Expert Round Table Conclusions/ Non-Paper: Quest for best tested & on-hand solutions on GIs in EaP: application & evaluation & assessment & facilitation and support to potential/current applicant: formulas & institutional mainstreaming at in-country and EU level & direct and indirect benefits/support to the already registered GIs & promotion & awareness & advocacy;     

Activity 3: Development of the Green Book, on-line job sharing, e-version;

Outcome 3: 1 Green Book: Best tested & on-hand solutions on GIs for MD & UKR & GEO; Lessons learnt and ways to improve? What role for NGOs and CSOs?    

Activity 4: Conference & Extended Media Briefing, Chisinau, MD, 2 days; Rep of partners, relevant public authorities from EaP/AAs signatories, the EU experts, local stakeholders: activists/CSOs/NGOs/concerned public and private parties, media, in total 60 participants (gender balance);

Outcome 4: Advocacy beef-up presentation & mainstreaming of the Green Book; Est. of EaP GIs support network & follow -up;

Activity 5: PR, publicity, advocacy: on-permanent basis & throughout the project including in particular: 1 media briefing in GEO, Extended media breakfast in Moldova and Post Conference Press Briefing & Presentation of the Green Book in Kiev; Extended publicity via broad target and dedicated, both tradition and social media, in-house and external, in 3 AAs countries and further 2 supporting partners from BY and ARM (stimulating peer-learning);

Activity 6: Merit related and financial project management;  

Activity 7: Monitoring & evaluation;  

Outputs or immediate project products or results:

Impact: To contribute to the effective & praxis oriented simplification (primarily not regulatory, but procedural & on-hand) of the food, non-wine GIs registration process in AAs countries (MD/GEO/UKR) in order to make them more accessible for the grass-root, self-organizations of the local/regional food producers and hence: rendering to the rural communities of the 3 AAs EaP feel a tangible benefit of the EU approximation.

The regional added value is face evident: the consortia aims to systematically & comparatively peer-review the systems & lessons learned in 3 AAs focal countries and to holistically integrate them into 1 coherent praxis Green Book (recommendations & praxis & incentives & support models) eg. In MD we learned that it’s easier to apply as the association instead of the formal producers group (different legal requirements), in Geo, Elkana, tested the effective micro-support model for the GIs under its ENPARD project, entailing LAG component.

Risks & risk-mitigation measures

Risk: low quality of outputs/ outcomes thus its low impact: mitigation: the best suites consortia & experts (no other institutions commends such on-hand experience of the past GI registration & further pushing for regulatory change thereof);

Risk low interest in outputs/outcomes: mitigation: focus on praxis & hand-on & know-how recommendations instead of vague policy guidance & along further extended PR & publicity (huge experience & resources of the consortia: the applicant commends "Natura": only ENVI focused in MD + ecopresa.md; Elkana & UKR & BY & ARM partners’ media potential;

PR & dissemination & visibility & branding

The publicity and visibility will be ensured via: 1 media briefing in GEO, Extended media breakfast in Moldova and Post Conference Press Briefing & Presentation of the Green Book in Kiev; Extended permanent basis & throughout the project including in particular publicity via broad target and dedicated, both tradition and social media, in-house and external, in 3 AAs countries and further 2 supporting partners from BY and ARM; The applicant & consortia members commend considerable media & PR resources and extended publicity & advocacy know-how, including their own medias outlets: e.g. NATURA in MD by the applicant.  

Target groups & final beneficiaries:

Target Groups:

·             Project’s focused CSOs & NGOs of EaP/AAs countries, rural activists and organizations in “status nascendi” & rural micro entrepreneurs; Lack capacity & knowledge and hand-on experience on registration & protection & benefits of GIs;  

·             Project’s focus relevant public authorities (both central, regional and local) with an emphasis on those: in charge of IP/Intellectual Property and those of agriculture and rural development in particular (Ministries of AGRI & RD & ENVI & ECO & LABOUR & REG DEV & TOURISM; Regional DEV. agencies, LAs) & agencies, in particular those in charge of SPS/ food safety/SMEs/paying agencies: lack of effective secondary legislation/implementation rules & capacities and hand on experience/praxis to enforce it; Deficits of social/key stakeholders dialogue & trust and partnerships;

·             Rural communities in 3 AAs signatories (UKR, GEO, MD) and other EaP countries (potential spill-overs, dissemination and best practices sharing)

Project’s schedule or indicative action plans

Project Activity (please follow the structure in point d)










Implementing organisation

1 Development of the White Book



The whole consortia

2 Expert Round Table & Media Briefing: Kakheti, GEO


The whole consortia

3 Development of the Green Book




The whole consortia

4 Conference & Extended Media Briefing, Chisinau, MD


The whole consortia

5 PR, publicity, advocacy;







The whole consortia

6 Merit related and financial project management & reporting







The whole consortia

7. Monitoring & evaluation; 







The whole consortia

Background of the applicant

1. “Competitive agriculture project in Moldova /Building capacities regarding sustainable land management practices”,

147, 723 $ /World Bank/ national

2. „Monitoring for a good environmental governance. AA/EU 2015”, 46,795 $/GEF/UNDP, EU NGOs /national

3. “Biodiversity Conservation in the Middle Prut River”, 96,615 $/ GEF SGP/ national

4. "Climate changes - from awareness to action"/ 19,100 Euro/REC Budapest/ national

5. "Persistent Organic Polluants (POPs)Stockpiles Management and Destruction Project - “Trainings, Workshops and Education Activities in the field of POPs, 48 864,26 $/ World Bank/ national

Partner organization in "Culinary routes in Moldova- registration and promotion of local and regional products from Calarasi"/ transnational; Polish Aid 2015, FPR.ORG.PL

Partner organization in "Regional and Local Food Products. A stimulus to community development: Visegrad Group for Eastern Partnership"/ transnational. V4 EaP + 2014/15

·             Please list the project relevant experience.

EMM possess unique & tangible experienced in project's scope: including recently implemented partner’s projects on GIs registration: successfully supporting registration of 2 first non-wine food GIs in Moldova (Polish Aid 2015).

·             Please list the planned personal composition of the project team (reflected in the budget template).

Project coordinator: Elena Scobioala; MD experts: Alecu Renita, Oxana Pariele, Alona Vesolovskaya, Natalia Mogol;